Complete brutalist brand identity — uncompromising typography, stark hex codes, and heavy borders.
01 — Logo System
Dog Eat Dog
STUDIO
Dog Eat Dog
STUDIO
← Isolated Marks
02 — Colour Palette
#8A0303
Blood Red
Primary / Action
Hover states, active UI, CTA borders
#0A0A0A
Pitch Black
Type / Structure
4px borders, headings, backgrounds
#E5E5E5
Concrete
Background
Main canvas, light mode cards
#FFFFFF
Pure White
High Contrast
Text on dark, inverted containers
03 — Typography Rules
HEADING — GRADUATE (ALL CAPS)
Build Raw. No Fluff.
BODY — SPACE MONO 400
We build raw, product-focused web applications for founders who want digital products that hit hard and look dangerous. No soft corners. No corporate speak. Just pure function and uncompromising aesthetics.
GRADUATE
Display & Hero
Free on Google Fonts. Heavy, collegiate, authoritative. Must ALWAYS be used in uppercase. Do not mix weights or italicize.
SPACE MONO
Body & Metadata
Free on Google Fonts. Mechanical, precise, utilitarian. Use for body text, small labels, tags, and secondary navigation.
04 — Banner Suite Layouts
LinkedIn Profile Banner1584 × 396px
DOG EAT DOG
STUDIO
Frontend dev that hits different.
dogeatdog.studio
Social Promo Post1080 × 1080px square
↳ NEW DROP
PROJECT NAME.
dogeatdog.studio
05 — Brand Voice & Taglines
★ CORE BRAND MOTTO
We Build What Others Won't Touch.
Hero headline, bold positioning.
Dogs Gotta Eat.
Cultural nod. Street-level confidence.
Raw Code. Real Results.
ROI-focused for serious founders.
Built to Bite.
Short CTA or footer tag.
06 — AI Generation Prompt
MIDJOURNEY / DALL-E PROMPT
/imagine Brutalist tech studio logo. Three heavy rectangular tooth shapes cut from a flat concrete block slab. No curves, no gradients. Blood red (#8A0303) icon on pitch black background. Bold collegiate-serif wordmark 'DOG EAT DOG STUDIO'. Raw, architectural, aggressive. Supreme-meets-Bauhaus aesthetic. --ar 3:1 --style raw --v 6